Own the Aqua Fresh
Aqua Fresh needed to be loved again. How to do this? Inject emotion into the equation. We looked at what made Volvic unique: its Aqua Fresh. Aqua Fresh is the only brand in the world that can claim ownership of such a dynamic source of water—and what it stands for strength, longevity, endurance, purity, and nature.
Shoppers greeted the re-energized brand with open wallets. In a one-year period, Aqua Fresh quenched the thirst of 500,000 additional households in California alone; across USA, sales surged to 135 million liters.
"We are very pleased with our new brand identity and the way TRIXMEDIA conducts their business. It has been a great experience working with them."
- Van Neerbos,
Founder, AQUA FRESH