Social media has changed the way that people relate to each other online, impacting not just personal relationships but also those between businesses and their customers. Regardless of whether your business is large or small, being active on social media can make a huge difference; the following are just some of the many benefits to be had.
Open a line of communication
Social media offers an easy way to open a direct line of communication with just about anyone, regardless of whether they are a customer already or not. While you may need to offer something worthwhile to entice people to connect with your business, there has never been a better opportunity to communicate so directly with your target audience.
Showing the human side of your business will make it easier for potential customers to relate to you and social media provides ample opportunities. Start by including a picture of yourself and your staff, and share the story of how your business came about , especially a few of those lesser known details. Using humor can be another great way to start forming those crucial bonds, but be careful not to offend anyone. Showing your support for other people, businesses or causes is also essential, particularly if you want them to support you.
Spread the word
There are literally hundreds of millions of people active on social media, making it a great place to get word out about your business. While there is a definite art to social media advertising, the trick is to focus on building relationships rather than taking a hard sell approach. Using images will increase the likelihood of your posts being viewed and shared, as will offering practical or interesting information. It also helps to know when your target audience is most likely to be online, this way you can plan your efforts for maximum impact.
Respond to criticism
If you have missed the mark with your latest advertising campaign or become embroiled in some type of scandal, social media offers a fantastic platform from which to respond. Not only is it possible to have millions of people view your post, but it is also an effective way to show that your business cares about public opinion. While it is always wise to share your side of the story, avoid getting dragged into fights online as nothing will harm a business’s reputation quite like a public spat.
Establish yourself as an expert
One of the best ways to generate interest in your business is to show that you know what you are talking about and social media provides a great way to do just that. Offering practical advice will build trust as well as boost your reputation, and if something big is happening in your industry, share your professional opinion. The more you can establish yourself as an expert in your field, the more likely people will be to come to you when they need the products or services you offer.
If your business isn’t active on social media yet, change that today, because nothing can boost your brand and generate interest quite like a well-managed social media presence.