Responsive web design is a way to design a website so that it responds to the parameters of the device which it is being viewed upon. So whether you are using a desktop, laptop, smartphone or tablet, the images, content and structure of the website will always be at its best.
A comprehensive design solution
Rather than have one website designed for desktops, another for smartphones, another for tablets and so on, responsive web design allows you to have one main design that will work well on anything. With new devices being released all the time, having a responsive website design is the only way to keep up. Investing in one website design instead of several will not only save you time and money on construction, it will also eliminate the need for multiple SEO campaigns.
Mobile usage is exploding
According to Smart Business Trends, more than 80% of all internet users now own a smartphone, almost 50% own a tablet and devices such as smart watches and smart wristbands are fast growing in popularity. Unless your website looks good on all those devices you are sure to be losing out on potential sales.
Make sharing easy
The easier it is for people to share your website the better, and with responsive website design even sharing between completely different devices is simple. For instance, if someone looks at your site on a mobile device and shares the link with a friend who views it on their desktop, your website needs to adjust to the different parameters – responsive web design does so automatically. The ability to share your website across multiple formats is particularly important for multichannel digital marketing campaigns.
Improve user experience
It is vital that visitors to your site can find what they are looking for within a few seconds of arriving - if they need to waste time resizing content in order to view it they are unlikely to stick around for long. Responsive web design ensures that everything on your site is automatically adjusted to suit the device it is being viewed on, making it easier to read, navigate and fully utilize your site.
Google recommends it
Google strongly recommends responsive web design, because not only does it improve user experience but it also makes it easier for Google to organize online content. If you have several versions of your site rather than one responsive one, each version will have its own URL and HTML, meaning Google’s web crawlers will need to scan them separately. Considering that the majority of online searches go through Google, following their advice is a wise move.
Boost data analysis
Responsive design makes it easier to know what is and isn’t working on your website by accommodating data analysis tools such as heat mapping. Heat mapping is a form of multi-device monitoring that shows exactly how users are engaging with your site; this information will help you to fine tune your efforts and therefore increase conversion rates.
Responsive web design ensures that however someone chooses to view your site they will always see it at its best. If your website isn’t responsive yet, make the change sooner rather than later; the results will speak for themselves.