As your business prepares to enter the new year it is key to remember the days which bring out the greatest glut of shoppers to your stores. These holidays are the most reliable towards bringing folks out to your stores and getting them to spend money on themselves, others, and any and all in between.
In order of profits the holidays rank (according to the National Retail Federation from which these statistics, unless stated otherwise, are gotten from)--
The Winter Holidays (Christmas, Channukah, Kwanzaa): $602 Billion
Back to School: $72.5 Billion
Mother’s Day: $19.9 Billion
Valentine’s Day: $17.9 Billion
Easter: $16.4 Billion
Super Bowl: $14.3 Billion
Father’s Day: $12.7 Billion
Halloween: $6.9 Billion
Keep in mind, the winter holiday season is in part as absurdly profitable as it is because it is divided into a variety of shopping holidays, outlined below. The profitable days are enumerated below in chronological order.
Super Bowl (2/7): A total of $14.3 billion dollars is spent annually on the Superbowl, with an average of $78 per person. The money is spent mostly on food for the parties and merchandise in support of the various teams. Branding with the teams or the featuring of various Superbowl friendly foods is encouraged. The Superbowl next year is February 7th.
Valentine’s Day (2/14): The average American will spend an average of $133.91 on the holiday with a total of $17.9 billion nationwide. Items purchased for this day include, flowers, candy, jewelry, a night out and various gifts. Valentine’s Day branding at your business could help associate your products with the special day, but make sure it is appropriate to the concept as well. Valentine’s Day, next year and every year, is February 14th.
Easter (3/27): A total of $16.4 billion was spent collectively on Easter, with, according to the Huffington Post, approximately 2 billion on candy alone. Candy, clothes decorations and the like account for much of this expenditure so prepare well! Likewise, branding for the holiday will help associate you a lot with this profitable day. Easter next year falls on March 27th.
Mother’s Day (5/8): Mother’s Day tends to run the average consumer 163$ and up to $19.9 billion in total with gifts including flowers, jewelry, and special meals and outings and the like. It’s good to be kind to your mother! Mother’s Day next year falls on May 8th.
Father’s Day (6/19): Father’s Day nets in a total of $12.7 billion dollars and, according to Today.com, an average of 145$ per person. It’s less than on mother’s day but the love is still there-- the money is spent on cards and gifts and the like. It’s good to be kind to your father too! Father’s Day next year falls on June 19th.
Back To School/Back To College (after 7/4): According to the National Retail Federation, the annual back to school and to college shopping season can net up to 72.5 billion dollars a year. The season is second only to the juggernaut that is the winter holidays and purchases during this season include a diverse array. New clothes, new computers and even household items such a vaccuum cleaners and the like make up for this amount as students prepare to live on their own as they enter college. We encourage you to slowly start your back to school sales after the fourth of July.
Halloween (10/31): From candy to decorations to costumes, Halloween tends to net somewhere around 6.9 billion dollars throughout the year, a number that grows greater as other business join in the festivities and promote their own various Halloween sales. Branding for Halloween goes a long way and we encourage you to have fun and be creative with the ideas for a holiday that celebrates such behavior. Halloween, next year and every year is on October 31st.
The Winter Holiday Season: The winter holiday season-- traditionally running from Gray Friday-- i.e. Thanksgiving evening to Christmas-- is the great juggernaut of the consumer holiday schedule. The average American, according to the National Retail Foundation, spends $780 on gifts and a ridiculous $602 billion dollars is spent overall on the holiday. The things people purchase for the most part runs all over the map-- groceries for dinner, anything for gifts-- from high end electronics to clothing to toys to almost anything else. The second place to this, at a little over a tenth, is back to school shopping.
The Holiday season also has a variety of smaller days to go with it, in a way its great profit margin lies in the fact that it’s many smaller shopping holidays rotating around one or two or three official ones. The days in question can be found in a separate blog entry here.
Keep these holidays in mind and I can promise you will have a prosperous calendar for the year ahead!