It is important for your business to be seen as one that people can trust if it is any chance of being successful, and the way you market yourself can make a huge difference. These are a few of the most effective marketing strategies for encouraging people to trust your business.
The more you can show that your business has a track record of providing quality products and services, the easier it will be to build trust. Ask your satisfied customers if you can include a short comment from them on your website, as this will make your business look a lot more trustworthy to those who haven’t dealt with you before. Whatever you do, never make up fake testimonials to promote your business, because if it ever gets found out you will be forever branded as untrustworthy.
It is all well and good to say that your business is great at what it does, but giving examples of work you have done will go a long way towards building trust with potential customers. For best results, highlight the most impressive products you have made or the most successful projects you have worked on, especially anything that people may have heard of. If you have a good example of a challenging problem that you were able to solve, include it too!
Guarantee your work
It is always a bit of a gamble to try out a new business, though you will find it easier convincing people to get on board if you provide a decent guarantee on your products or services. The longer and more comprehensive the guarantee the more it will be noticed, so make sure that your guarantee is enough to ease people’s minds.
It is hard to trust a business if they are constantly shrouded in secrecy, so if you want people to trust your business be a little more open. Make your annual reports and any other significant information about your business available for free through your website and you will be making it clear to all concerned that you have nothing to hide.
Offer free tips and advice
Providing free advice is a great way to build trust, regardless of whether you post short videos on your website or produce fact sheets that you distribute in store. By being willing to help people free of charge you will fast become known as a business that cares about more than just money, making it easier for people to trust you.
Show your human side
It is always nice to think that there are real people behind the businesses you choose to support, as it is hard to trust a business that comes across as a faceless entity. Don’t be afraid to divulge a little more about who you are, where you are from and how your business came into being, as this will provide a great way for people to connect with you. Using social media is also a smart move, as it offers an easy way to form a personal connection with millions of potential customers.
If you are lucky enough to have people offer feedback on your products and services, listen to what they have to say and respond. Not only is this extremely valuable information that can help your business, but by taking the time to offer a meaningful response you will make a very positive impression. Even if the feedback you receive is highly negative, responding in a thoughtful, considerate and respectful way will do wonders to overcome any issue and help to build trust.