The 10 Must-Know Trends in Web Design 2014
From 2013 to 2014, We Continue To See Fresh Web Design Ideas
2013 was a great year for innovation in web design. Many new ideas took off and will continue to make an impact on web design in 2014, while some stylistic approaches have already faded away.
While the impactful trends of 2013 are still fresh this year, there are numerous emerging trends that continue to be gleaned by web designers across the globe.
Here is a breakdown of the best web design trends for 2014, and the direction in which web design will continue to move towards. Let’s take a look at what aspects of web design have stuck around and continue to be refined, and which emerging trends will reign supreme in 2014.
1. Responsive Web Design Is A Given
This is at the top of our list of web design trends, as every website must now be functional on mobile devices. It is clear that responsive design is standard at this point. A successful web design must look attractive and user friendly across a variety of devices. Clients will want it, developers have learned the coding, and designers will be pushed for it. The marketing potential is huge with responsive sites as smartphones and tablets have taken over; even the smallest businesses will ask for it as they realize how important responsive action is to staying up with the competition.
2. Parallax Scrolling Websites Thrive
Parallax websites are perfect for our modern market. Make a BIG impact and an aesthetically pleasing statement with parallax scrolling. Parallax design has gained momentum in popularity as it entertains users with its scrolling effects, layered appearance, powerful, strong images, and creative typography paired with bold statements. Gone are the days of overly wordy, static pages- parallax is in, and bound to stay. Often, parallax scrolling designs work nicely on one page layouts.
3. One Page Layouts With Fixed Navigation Get Plenty of Love
There was a time when flashy, busy websites were the norm, with web designers over-designing all aspects of the page. If it is hard to navigate a website, current users will not tolerate the hassle and move onto a site with a more navigable layout and easy access to main menus.
Simplicity and usability are key in 2014 - users want to be able to find the menu at all times. Footers with main pages listed are the standard, and small websites benefit from one page layouts. Fixed navigation also works great with heavy content websites, as fixed top menu bars or side bars allow a visitor to move through the site easily, fluidly, and at their own whim.
4. Flat Design Continues to Grow in Popularity
At one point, the trend was towards creating depth and dimension on web pages. But, as mentioned above, 2014 is the year of simplicity and concision- get to the point in a clean, attractive fashion is the new design mantra. Flat design features images that are more two-dimensional and straight to the point. This tends to allow the users eye to go straight to the point of the web page and the presented images rather than being distracted by fancy, 3-D images. Flat design is also current with web design trends in its minimalistic approach.
Another appeal to flat design for web designers is the more playful, less realistic images it allows.
5. Tutorial Videos on Websites Sell More Effectively and Benefit Online Businesses
Short yet informative videos that have a function such as a product demo or feature educational background about the brand and business are extremely effective components of web design in the current market. Presentation videos with a short length that get straight to the point in an entertaining or engaging fashion gained momentum in 2013. This is largely due to the explosive popularity of Vine in young culture. The six second video concept grew so quickly and have a better chance of going viral because consumers can always take short amounts of time out of their day to watch a promo video that is under one minute in length, versus taking five minutes for a drawn out clip. There is a constant shortening of videos for this very reason, and we will continue to see a push for one-minute or shorter promo clips to match the trends in consumer culture.
6. Better Quality Images
With the availability of better quality images on the internet nowadays, higher quality and more creative images are cropping up on websites everywhere. It used to be difficult to for designers to get copyright usage of good quality images, or the appropriate images from their clients needed to produce the best possible website. Now, with photo sharing platforms so pervasive and the ready availability of high quality images, access to attractive images with the fastest loading speed are more affordable than ever.
7. Data Is Presented Through Effective and Fun Infographics
Infographics have been popular for quite some time, and over the last few years, the visual representation of statistics and data continues to remain the best way to present facts. The eye-catching, creative images used, and the simplification of the breakdown of data are the biggest reasons for the popularity of infographics. Infographics also have the chance to play with their audience- they can either be straightforward and colorful, or down-right quirky and playful, using shapes, unique typography, and colorful representations of data to keep users intrigued with straight data breakdowns.
Viewers are drawn to different aspects of infographics depending on taste, but the bottom line remains the same on the appeal of infographics: absorbing a large amount of information in a more engaging, entertaining, and easily understood fashion. Since it is a clearly effective and affordable way to communicate large pieces of data, we can expect to see it to play a big role in web design.
8. Content: Simplify & Focus
As previously mentioned, the trends in web design continue to lean towards simple, clean, and minimalistic designs that get to the point and purpose of the website. This applies to content-heavy websites as well; everything from the New York Times to National Geographic online have stripped away the extraneous details to really get back to basics. The important web design trend in 2014 is to focus on what the point of your website is, and in doing so, improve user experience. If a site is content heavy, such as online magazine, and the main reason users visit the site is to read the content, then the design and layout should reflect this. Let the content be the center of attention and remove distracting details. The same applies to a website that is centered around photography. Strip away the unnecessaries and keep the fundamentals as the center of attention.
9. Typography Is More Diverse
The trends in typography have clearly evolved over the years. Times New Roman is now boring for a current website, and Helvetica has been used endlessly. 2014 brought in the availability of high quality fonts at affordable prices, as the popularity of mobile apps has exposed the masses to an endless amount of typography and creative ideas. Now a business owner does not need to spend very much money to get a new, unique font, and the viewer does not feel bored by staring at the same font as they always have. Goodbye Arial! Hello new font trends of 2014.
10. Newsletter Campaigns Continue to Improve
While direct email marketing is no the longer the most common method or marketing tool in the game, it remains an effective tool. As a digital approach, newsletters have become more and more advanced, and overall aesthetically pleasing for an engaging viewer experience. To keep recipients intrigued with your business and informed of the latest news and products, exciting newsletters are still a beneficial medium besides the obligatory social media presence. You can notify consumers of new deals, new items, and keep them thinking about your brand overall- as long as your newsletters are creative, fun, and feature great visuals, the trend is not completely obsolete.
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