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Defining your brand strategy

The worst nightmare is when you define your brand that does not convey — who really you are and what really you do? If so, need not panic. And instead, you can visualize the big picture of your business before contemplating the tone in which you are ...
Defining your brand strategy

Planning Ahead For The Busiest Shopping Seasons

As your business prepares to enter the new year it is key to remember the days which bring out the greatest glut of shoppers to your stores. These holidays are the most reliable towards bringing folks out to your stores and getting them to spend mone...
Planning Ahead For The Busiest Shopping Seasons

Key Shopping Days This Holiday Season

Holiday scheduling used to seem like a simpler affair--- from Black Friday to Christmas you simply had to roll out your holiday deals and witness as people flocked to your business. In the intervening years however more opportunities have arisen. The...
Key Shopping Days This Holiday Season

5 Things To Watch For This Holiday Season

With “holiday creep”, aka the ever quickening beginning of the Christmas/holiday season, you have to prepare for the holiday season not just through knowing which days to follow and plan for but which trends to follow and plan for. The attached PDF w...
5 Things To Watch For This Holiday Season

Timing: The Most Important Thing In Starting Your Small Business

In this TED Talk, Idealab Founder Bill Gross wonders “What if the most important thing when starting a small business”? Is it having a sound business plan? Is it the core idea? It turns out the x factor is timing. As he puts it in his examples, AirBn...
Timing: The Most Important Thing In Starting Your Small Business
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