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TRIXMEDIA Blog

Touchpoints to facilitate interaction between customers and brands

In today’s personalized digital era, brand success is determined by the extent to which customer experience is optimized. Hence the understanding of a customer’s buying lifecycle across various touch points is crucial. Rather than just having to stan...
Touchpoints to facilitate interaction between customers and brands

Marketing Funnel Metrics

For organizations, today, sales and marketing aligning together is a must-do business strategy, or rather a should-do business strategy. And this alignment is only relevant when these departments work toward the very same goal—To drive revenue How...
Marketing Funnel Metrics

User Experience (UX) Issues Vs. Retailers

As online shoppers expect a feel of excellence in digital interactions,” online retailers “do focus more on creating better “user experience”. This led to the need for more investment in “UX research”, initiating continuous customer feedback, innovat...
User Experience (UX) Issues Vs. Retailers

Driving business growth using ecommerce software

There are many options for small businesses to sell their products online, such as signing up with big marketplaces — Etsy, Amazon or eBay — they help you display your products on a hosted storefront. Whereas, integrating your website with a “shoppin...
Driving business growth using ecommerce software

Building a marketing funnel to generate sales

Sales and marketing is a key tool to customer acquisition, especially for startups that sell products/services to either customers, or to other business. To get this right, you must get your sales process as effective as possible. How could you make ...
Building a marketing funnel to generate sales
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