Design And Branding: The Importance of Strategy
Why does your company need good design?
We are living in a day and age where design surrounds us. Before you even get to work, you are exposed to brands like Colgate, Irish Spring, and Dove while getting ready for the day. But why is good design so important for a business?
No matter the field or industry, a good design (whether that be logo, branding, or color choices) can pivot a business to success. It’s your first opportunity to make a good impression on potential customers and the prime time to establish your company’s credibility.
According to a study by Tyton Media, 48% of people say that a company’s website design was their number one factor in determining the company’s authority. This statistic illustrates the importance of having a good design from the moment your customer first visits your website.
Questions that often go through the consumer’s mind when encountering your website include:
- Who is this?
- Is it trustworthy?
- Is it professional?
- Does this website have what I want?
Badly designed websites are often not read or visited for any lengthy time. Brand consistency, therefore, establishes easy recognition, trustworthiness and reliability, and creates a connection with your customers. It makes your business more attractive and helps you retain your customer base.
Earlier this year, B2B research firm Clutch recognized us as one of the top logo design companies on their platform and included us in their Clutch 1000 list. Moreover, this month TRIXMEDIA was the recipient of a new Clutch award: a top web design and branding company in the state of California. In today’s age, where good design is crucial, we couldn’t be prouder of this accolade.
On the significance of this award, Clutch Senior Business Analyst remarked, "In today’s competitive digital landscape, having a unique and eye-catching design for your website is essential to stand out from the crowd. These leaders have not only demonstrated creativity and a deep understanding of the industries they work in, but they ensure that their clients are informed and happy throughout the entire design process."
We are happy third-party research firms are taking notice of our design approach. To companies looking for a design company to partner with, let our team at TRIXMEDIA provide you with the best design to bring your brand success. Strong imagery, impactful, and memorable design will allow your company to stand out from your competitors.
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