Your online reputation is key in retaining followers. Managing your reputation in forums, social media, and sites like Yelp involves monitoring reviews, adding some of your own, and projecting an overall positive image.
Rich, Relevant Content
The reputation of your website with search engines is important too. Search engines give credit to your website based on the quality of your content, and will rank you higher than your competition when a search is made if you have a direct website with no spam content. Content that’s rich in information and relevant to your industry is highly regarded and ranked higher in search results. Optimizing your website’s meta content is also important. Infusing aliases, URLs, meta titles and meta descriptions with the targeted search terms and focused words improves your relevance to search engines scanning your website.