Getting Your Start-up Off The Ground

Getting Your Start-up Off The Ground

Starting a business can be exciting, challenging and extremely gratifying, but if you want your business to be one of the few that actually succeed you need to take a thoughtful approach. Start by keeping the following considerations in mind.

Create a business plan

For your business to have any chance of success you need a solid business plan. Not only will your business plan provide a marvelous opportunity to flesh out your ideas and get to know your target audience better, it will also make it easier to identify goals, targets and a definite direction. Your business plan will also be one of your most valuable resources when it comes to convincing potential investors to take a chance on you.

Use your networks

Tapping into your network of friends, family, allies and acquaintances can make life easier on your new venture. You may already have a connection exactly where you need one and there is no better form of advertising than word of mouth. Rather than ask for favors, simply let everyone in your network know that you are starting a new business and make it clear what your new enterprise will be doing. It can also help to offer deals or discounts to those who are willing to spread the word and send potential clients your way.

Prepare for rejection

It is important to keep a thick skin during the early stages of a new business, as regardless of how great your business model and ideas may be you are almost guaranteed to experience some rejection. Don’t take any of those turn downs or criticisms personally, instead, look at them as an important part of the process; even Skype was turned down numerous times before finally enjoying success! The better you are prepared for rejection the more you will be able to learn from each experience rather than just respond with disappointment, frustration or anger.

Be savvy

For your new business to survive its first year you will need to keep your spending to a minimum, but thankfully there are all kinds of free resources to take advantage of. Google Docs, DropBox and Amazon Cloud Drive provide a safe and accessible way to store important documents for free, and whether you need IT support or a logo designed, crowdsourcing offers a cost-effective solution. Buy any furniture, machines or infrastructure second hand until you can afford to upgrade, and stay on the lookout for deals and discounts on office materials and supplies.

Maintain high quality

There is nothing more important for a new business than maintaining high quality in everything that it does, so resist the temptation to get big quickly and instead focus on providing the best products and/or services available. Having your business and brand become known for its quality will have it well positioned on the fast track to success.

Get online

Regardless of what type of business yours will be, having an online presence is vital. The vast majority of people these days search for their products and services online, so make sure that they can find you. A good website won’t just provide a great way to sell your wares to a global market it will also help to strengthen your brand. Don’t forget to get active on social media as well, because sites like Facebook, Twitter and Instagram offer a fantastic opportunity to open a line of communication with your customers.

Give your start-up business the best chance of reaching its potential by getting off to the best start possible. The more you are able to hit the ground running, the brighter your business’s future will be.

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Guest Saturday, 21 October 2017