Machine learning and the branding challenges ahead

It’s an indisputable fact that human experience has been consistently on the churn since the invention of computers. We might be far from a social overhaul that could offset the current status of our social structure due to huge strides made in machi...

How to make the most skeptical consumer loyal to your company

If you are a brand marketer, you most probably know: Consumer is king. That means the consumer is always in the driver’s seat, deciding what to buy and what not to buy. So, natural question is, how do we entice consumers to buy products and services?...

Touchpoints to facilitate interaction between customers and brands

In today’s personalized digital era, brand success is determined by the extent to which customer experience is optimized. Hence the understanding of a customer’s buying lifecycle across various touch points is crucial. Rather than just having to stan...

Marketing Funnel Metrics

For organizations, today, sales and marketing aligning together is a must-do business strategy, or rather a should-do business strategy. And this alignment is only relevant when these departments work toward the very same goal—To drive revenue How...

User Experience (UX) Issues Vs. Retailers

As online shoppers expect a feel of excellence in digital interactions,” online retailers “do focus more on creating better “user experience”. This led to the need for more investment in “UX research”, initiating continuous customer feedback, innovat...